This project aimed to employ innovative design thinking strategies in the development of a comprehensive identity system for a hotel. This involved a multifaceted approach, encompassing the principles of branding, typography, colour theory, and visual hierarchy, to establish a cohesive and compelling visual narrative. Through the application of these design fundamentals, we sought to create an identity that not only reflects the unique character and identity of the hotel but also resonates with its target audience. Key components such as logo design, brand collateral, signage, and digital interfaces were meticulously crafted to ensure consistency and coherence across all touchpoints, enhancing the brand's visibility and appeal in a
competitive market