This project aimed to create an integrated advertising campaign for a brand, directed at conveying a specific message across a minimum of three distinct media channels, including digital, out-of-home, and traditional platforms. I selected "Hey Jane," an online clinic offering abortion pills and support services, as the campaign's focus. Hey Jane's core mission is to foster a supportive environment for open discussions about abortion as a personal health decision. My campaign, called #UPICK, was designed to embody this mission. It envisioned sending Hey Jane nurses to various Canadian universities, where they would set up U-Pick flower gardens. These gardens were conceptualized as secluded, private spaces where individuals could learn about safe abortion options in a more approachable manner.  The campaign's multi-platform approach aimed to reach a broad audience, fostering awareness and understanding through a creative and respectful dialogue.