The objective for this project was to design a series of alcoholic beverages so we decided to create a line of canned cocktails since this isn’t something you often see on the shelves. My partner and I drew our inspiration from the vibrant and distinctive patterns and colour schemes of mid-century modern design, an era celebrated for its innovative juxtaposition of simplicity and organic shapes. These design elements were thoughtfully integrated with the flavour profiles of our cocktails, creating a unique visual and sensory experience. The use of mid-century modern motifs not only conveys our product line with a sense of nostalgia and sophistication but also serves to distinguish our cans on the shelves. Each cocktail variant is represented through a carefully curated palette and pattern, reflecting its ingredients and taste, thus ensuring that our beverages are not just drinks, but a fusion of art, history, and flavour. This approach has allowed us to craft a series that stands out for its aesthetic appeal and quality, appealing to consumers seeking both taste and design.