In this innovative project, we were tasked with designing an event poster that thoughtfully transforms into a Zine on its reverse side, providing a captivating preview of the event's highlights and insights into its speakers. This dual-purpose design challenge required a seamless blend of visual creativity and a strategic information design system to ensure that the poster not only captures the essence of the event but also, when flipped, offers a compact, engaging Zine packed with valuable content. This project requires not just creative design skills but also a deep understanding of user engagement strategies. The result is a multi-purpose piece that serves as both a promotional tool and an informative guide, enriching the potential attendee's journey from initial curiosity to informed excitement, making it a compelling invitation to the event.