This project's goal was to thoughtfully extend an established brand's product line into the realm of perfumes or colognes by designing a new product that mirrors the core aesthetic and values of the original brand. This involved a deep dive into the brand's existing design elements, reimagining them
in innovative ways to conceive a cologne packaging design that not only aligns with but also enhances the brand's identity. The challenge was to capture the spirit of the parent brand, infusing it into a fresh product while ensuring the new design resonates with the brand's essence and appeals to its target audience. Through this project, we aimed to create a seamless extension that feels both familiar and novel, enriching the brand's narrative and its connection
with consumers.