For this project, our school collaborated with Cabin Brewing Company and Daughter Creative, setting the stage for a creative competition among student groups. Our task was to conceptualize a new beer that would seamlessly fit within the existing brand narrative and adhere to their established guidelines. Our group's proposal was among the top four groups recognized for its innovation and alignment with the brand, earning us the opportunity to brew a small batch of our concept beer for the final contest, which we won second place. This project marked a significant achievement in bridging academic learning with real-world experiences.